Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price. Read more...

Do you want a highly motivated team who don't take time off work, don't keep looking for other jobs and make a positive contribution to your business? Then follow these steps with each member of your team and learn how. Read more...

The words "I quit" may signify the end for an employee, but for an employer, the words can mean the beginning of a long, often painful process. Learn about the three things that make up an efficient and effective hiring process. Read more...

Businesses have trouble securing financing at the best of times. Normally you have to have two to three years of solid financials before a money lender like a bank will even consider lending you money. Read on for more information. Read more...

Direct mail can be anything from a simple postcard advertising your company to a catalog that contains your entire inventory. In the past, companies would send direct mail advertisements to almost everyone in town, now direct mail usage is more targeted, especially for small companies. Read more...

Trust and transparency are more important to today's consumers than ever before. Here are nine things to consider if you want to create authentic experiences for your customers. Read more...

Here’s a starter list for ideas to impact both your environment and – in many cases - your overall bottom line in terms of energy costs and usage: Join or start a green task force within your niche or industry. Read more...

Most customers follow a four-phase buying pattern when choosing where to make their purchase. Use your knowledge of these patterns to determine the best pricing for your products or services. Read more...